Multan Sultans Announce Toyo Nasic Partnership — A 15% Bigger Deal for PSL 2026

Breaking news from the Sultans camp. Multan Sultans have officially announced a landmark sponsorship partnership with premium glassware brand Toyo Nasic for the upcoming HBL PSL season — and this deal is no small thing. The agreement represents a near 15% increase in value compared to last year’s right chest sponsorship, making it one of the most significant commercial announcements from any PSL franchise this season.

This is the kind of business move that signals a franchise is thinking beyond cricket. As HBL PSL XI approaches, keep an eye on the Multan Sultans squad for PSL 2026 — because on and off the field, the Sultans are building something serious.

Who Is Toyo Nasic and Why This Partnership Makes Sense

If you haven’t heard of Toyo Nasic before, here’s what you need to know. They’re a premium glassware brand — a name built around precision, clarity, and quality. Sound familiar? Those are the exact same values Multan Sultans have been pushing since their rise to becoming one of PSL’s most competitive sides.

This isn’t a random brand slapping a logo on a jersey. There’s real brand alignment here:

• Toyo Nasic = precision craftsmanship, clarity, excellence in product
• Multan Sultans = elite competition, disciplined cricket, high performance
• Both brands carry a premium positioning in their respective industries
• The tagline says it all — “Champions Deserve Clarity”

Omer Baig, Managing Director of Toyo Nasic, captured it perfectly. He described the alliance as uniting two brands synonymous with precision and excellence, adding that Toyo Nasic is ready to champion the passion of cricket fans across Pakistan.

What the Sultans CEO Said About the Deal

Gohar Shah, CEO of Multan Sultans, didn’t hold back his excitement. He called this partnership “the first step in rewriting history” — a bold statement that tells you everything about where the Sultans franchise sees itself heading.

The Toyo Nasic logo will be proudly worn on the right chest of the Multan Sultans jersey when they take the field this PSL season. For fans watching from the stands or at home, that logo represents more than sponsorship — it represents the commercial strength of a franchise that’s growing every year.

That kind of financial muscle matters. Stronger sponsorship revenue means better squad investment, better facilities, and a more competitive team overall.

PSL Franchise Sponsorships — Why They Matter More Than You Think

Many fans focus purely on cricket, but PSL franchise sponsorships are actually a massive part of what makes the league work. Here’s why deals like Multan-Toyo Nasic matter for the entire ecosystem:

• Revenue funds player salaries — better sponsors, better squad budget
• Brand visibility in PSL reaches millions of eyeballs across Pakistan and globally
• 15% value growth year-on-year shows the PSL commercial market is expanding
• Right chest placement is premium jersey real estate — one of the most visible spots on a cricket kit
• Sponsors bring their own audiences, expanding the franchise’s fan base organically

Multan Sultans securing right chest placement for Toyo Nasic at 15% higher value than the previous season is a strong commercial signal heading into PSL XI.

The “New Sultans” Era — More Than Just Cricket

The hashtag #NewSultans isn’t just marketing. Multan Sultans have been quietly but consistently rebuilding their brand identity — on the pitch with aggressive squad decisions, and off it with major commercial partnerships like this one.

With PSL 2026 just around the corner, the Sultans enter the season as one of the most commercially active and well-resourced franchises in the league. That matters when you’re competing for Pakistan’s biggest T20 title.

Fans can track all the latest PSL 2026 match schedule updates as the tournament approaches — because Multan Sultans are going to be one of the most watched teams this season, both for their cricket and for the brand story they’re building around it.

What This Means for PSL 2026 Season Overall

Multan’s Toyo Nasic deal is part of a broader trend of growing commercial investment in PSL franchises. As the league enters its 11th season, brands are recognising the value of associating with Pakistan’s premier cricket property.

For fans, this translates directly to:

• Better match-day experiences as franchise revenues grow
• Higher quality overseas signings funded by commercial success
• More visible and professional franchise branding across media
• Increased global attention on HBL PSL as a serious T20 league

The PSL 2026 points table race is going to be fierce — and Multan Sultans, backed by strong commercial foundations and a hungry squad, will be right in the middle of it.

FAQs

Q: Who is Toyo Nasic and what do they make? Toyo Nasic is a premium glassware brand known for precision and quality products, now partnering with Multan Sultans as their right chest jersey sponsor for PSL 2026.

Q: How much bigger is this deal compared to last year? The Toyo Nasic partnership represents approximately a 15% increase in value compared to Multan Sultans’ previous right chest sponsorship deal.

Q: Where will the Toyo Nasic logo appear on the Multan Sultans jersey? The Toyo Nasic logo will be displayed on the right chest of the Multan Sultans playing kit throughout PSL 2026.

Q: Who announced the Multan Sultans and Toyo Nasic partnership? The deal was announced on Friday, 6th March 2026, with statements from Omer Baig (MD, Toyo Nasic) and Gohar Shah (CEO, Multan Sultans).

Q: How can brands contact Multan Sultans about sponsorship? Sponsorship queries can be directed to [email protected] as listed in the official press release.

Q: Does this sponsorship deal affect the Multan Sultans squad for PSL 2026? Not directly, but stronger commercial revenues give the franchise greater financial flexibility for squad building and operations going forward.