PSL Brand Partnership Rights Hit Historic High With 1,226% Growth Since 2016
PSL just broke its own commercial record — brand partnership rights have grown 1,226% since the league’s first edition in 2016, and TransGroup FZE has secured the deal for the next four years. The Pakistan Cricket Board confirmed on February 25, 2026 that the bidding process for HBL PSL 2026 brand partnership rights has been…










