PSL 2026 & T20 World Cup Sponsorship Surge: Brands, Deals & What It All Means
Cricket is no longer just a sport — it’s a commercial empire, and 2026 is proving that louder than ever. From streaming giants locking in tournament deals to PSL franchises hiring London agencies for global rebranding, the business of cricket has hit a new gear. And right at the centre of it all sits PSL…










